Confidence men and women – and the industry’s missing marketing narrative

The insurance industry is filled with confident professionals, yet it struggles to tell a compelling story to the outside world. This briefing, originally published by Insurance Times, examines the missing marketing narrative in the sector. Despite the presence of many talented and assured individuals—both men and women—the industry has not effectively communicated its value, innovation, or relevance to a broader audience. This narrative gap may hinder efforts to attract new talent and build trust with customers. The article calls for a more strategic and unified marketing approach to bridge the disconnect between internal confidence and external perception.